4 ways to stay TCPA compliant

In the wake of tougher sanctions under TCPA legislation, businesses are looking for evermore ways to ensure they adhere to consumer protection laws.

Whether you’re a telemarketer, business owner, or simply want a better understanding of TCPA regulations, here are four simple practices you can adopt to maintain full TCPA compliance.

Since the telephone’s inception over a century and a half ago, it has played a central part in many business’s day-to-day operations. From the advent of switchboards and the proliferation of robocalls in the 80s, to today's mobile device - equipped with authentication technology and the ability to send voice messages and prerecorded messages - it has kept companies in direct communication with their customer base.

But, as with any innovation in the telecommunications industry, it is not without its own set of rules and regulations - and without prior written consent, TCPA compliance cannot be guaranteed.

What is TCPA?

Formed in 1991 to address an inundation of aggressive, coercive and unsolicited calls from telemarketers, the Telephone Consumer Protection Act (TCPA) covers all forms of outbound telephone contact, including to cell phones.

Under the Act, all text messages, phone calls and faxes conducted with a commercial purpose, such as within a call centre, are restricted from certain invasive or abusive activities.

What happens if a violation occurs?

Gaining insight into the statute and its regulations is the first step to verify compliance and avoid damaging repercussions, which could include class-action lawsuits brought by consumers and government bodies seeking remuneration.

Does that include text messages?

Concerns over compliance have only been exacerbated by

the increase of SMS text messages and SMS marketing which, while highly effective communication tools, has only added to the burden for businesses – particularly as texting is subject to the same stringent laws as telemarketing.

Do Not Call List

Many of the stipulations are common sense principles all companies will already follow – for example, no calls to anyone listed in the National Do Not Call Registry; no use of autodialers, recordings or simulated voices to make calls to mobile phones or other recipients where the receiver pays for the call; and, of course, no use of autodialers to contact emergency services or a hospital telephone number.

Similarly, certain health related messages or relevant information sent to the phone number for emergency purposes are exempt from such litigation.

Some, however, are less obvious, though they are similarly sanctioned by the Telephone Consumer Protection Act.

In recent years, complaints filed with the Consumer Financial Protection Bureau (CFPB) have steadily risen – so not only will the following tips ensure you remain fully compliant, they will also improve the call center experience and proactively mitigate any your liabilities.

Why should you comply?

No company wants to be beset by litigation or sanctions. It can limit, and even void, your prospective leads. Ultimately, it’s in your best interests to set out a clear and accessible TCPA plan as soon as possible.

Failure to comply can land you in hot water with the Federal Trade Commission (FTC). Repeat offences have seen even more cumbersome laws be introduced into the legislature – further limiting telemarketing opportunities across all sectors and in turn, hindering a powerful tool for connection.

Staying up-to-date with the latest regulations doesn’t just get the FTC off your back. It embeds consistency and productivity within your business model. Consequently, you’ll avoid time-wasting activities by pinpointing responsive leads that have a real and organic potential for conversion, along with highlighting where you should be channelling your marketing efforts.

It’s important to note that even companies that outsource to third-party vendors may be liable if regulations are violated. A number of recent class-action lawsuits resulting in upwards of tens of millions being paid out by the defendants, simply for failing to obtain prior express written consent.

Few businesses want to endure a lengthy and costly legal process for something that can be easily prevented. The upside? In the four steps outlined below, your company will avoid penalties of any kind. Here’s how:

CONSENT

The first concern for anyone considering TCPA is consent, consent, consent. Obtaining written consent from your customers is one of the easiest and most reliable ways to ensure TCPA compliance and build trust within your customer base.

Consent is assumed in the following cases:

a) When the called party gives their number to the caller

b) When the called party provided their contact number to a creditor

Consent is usually given in the form of prior express written consent, which should be obtained prior to the call. This is a necessity when making a commercial call to a wireless number – business or customer – using an automated dialing system or an artificial or prerecorded voice. Without this, you run the risk of violating a number of TCPA regulations.

This law specifies that permission must be evidenced by a signed, written agreement which states that the consumer agrees to be contacted by this particular seller, and includes the telephone number to which calls may be placed.

A straightforward method of capturing written consent is through legal agreements and purchase receipts. Prior express consent is also necessary for text messages.

You may also want to consider telephone keypresses given through an automated phone system. While this may sound like it runs counter to the TCPA’s banning of ATDS, you can still request to send telemarketing messages to callers in your company’s own automated answering system.

An even easier solution is to obtain consent through voice recording. However, the most safe and secure route is to opt for irrefutable consent in writing.

Additionally, be sure you have a clear and readily accessible way for your customers to revoke their consent at any time of their choosing. Customers have the right to revoke consent in any reasonable method they deem necessary. It’s also advisable to document any said consent revocation, as a paper trail will minimise your liability.

When it comes to your opt-in and opt out policy, ask yourself: Is there an easy method of unsubscribing? Do we have any written procedures showing how you clear your contact database? It is also beneficial to date and time stamp anyone who has opted out of receiving communication from you.

Please be aware, skip-trace collection of a contact number or collecting a debtors number from a third party is not considered express consent, written or otherwise.

Remember, the burden to demonstrate prior express consent rests always with the caller.

RECORD-KEEPING AND TRACKING

Tracking leads to accountability at every level. Monitoring staff does not just improve staff performance, it allows you to narrow down the who, what and why of any infractions that may occur.

Attribute’s first phase is to capture a 360° view of our clients company and track lead attribution – an invaluable tool in maintaining strict TCPA compliance.

Particularly as it pertains to your text marketing campaign, our messaging attribution gathers all-encompassing real-time data and allows end-users to see the opt-out rates for particular messages.

By keeping a record of all interactions, you will have comprehensive analytics to reference should an issue arise.

Message frequency to certain phone numbers also has a significant impact, especially if conducted without written permission, and especially if they are included on the do not call list.

The Federal Communications Commission (FCC) has outlined some metrics which, under TCPA compliance regulations, can be considered invasive and may even result in call or texting blocking:

a) Large bursts of calls or text messages in a short timeframe

b) Low average call duration

c) Low call completion ratios

d) Large volume of complaints

e) Sequential dialing patterns during a voice message

f) Common Caller ID Name (CNAM) values across voice service providers

While it’s crucial to take note of which actions lead to violations, it would also be prudent to make sure your copy of the National Do Not Call Registry is up-to-date (a monthly check is recommended), and disseminate your own internal registry. Honor the stipulations of these registries for a minimum of five years, after which time you can review and possibly renew the lead.

If you have an established business relationship, contacting your customer on their cell phone is TCPA compliant. If not, and particularly if they have chosen the opt out option, they may be considered marketing purposes, and therefore unsolicited advertisements, which are not compliant with TCPA rules.

TRAINING AND STRATEGY

Solidifying your TCPA compliance policy needs to start with your most valuable assets – your personnel. Train your marketing and sales teams, keep them abreast of the latest regulations and implement extensive and detailed policies to be used by all.

But learning regulatory best practice is only half of the battle. Before you draft a training manual, here are some examples of TCPA violations that are prohibited:

a) Calls made before 8am or after 9pm

b) Calls made to phone numbers who are listed on the Do Not Call Registry

c) Calls made to parties who have chosen to opt out of communications by any other means, such as unsubscribing to a newsletter

d) Calls made on behalf of persons or organizations the caller refuses to name, identify or provide contact information for

Each of the above are considered telemarketing calls. Please be aware, these rules apply to telemarketing calls - different ones may apply to text messages on cell phones.

Implementing a clear and robust TCPA compliance procedure will help you and your teams avoid the common pitfalls that many businesses run up against.

Some businesses have sought to circumvent restrictive laws by using the Trojan Horse of political or charity messaging as a cover for more subtle forms of telesales and telemarketing. However, this is still subject to TCPA.

It’s also recommended that you regularly review any pre-recorded scripts and amend your calls-to-action, terms and conditions, and your opt-in and opt-out policy where necessary.

This may not be required by the TCPA to ensur ecmopliance, but it certainly sets template for a higher standard of telemarketing. Plus, after successive backlashes from consumers irritated by the lack of clarity in their communications, it is more vital than ever to be diligent, direct and transparent. Freshening up your scripts to comply more closely with TCPA language highly useful.

Familiarize your team with their legal obligations from the outset (such as in their induction training) and throughout. These training sessions should be inclusive of the prohibitions against unfair and abusive practices, and should clearly identify and delineate their responsibilities under the Telephone Consumer Protection Act.

You can also add a mandatory disclosure cause to your company call center policy, which says that the caller must disclose their name, the company they work for, and the contact details the called party can contact them through.

With a lead attribution software company like Attribute at your disposal, you’ll have 360-degree oversight of your teams with built-in functionality that allows you to integrate your own plug-and-play marketplaces.

You can browse under-performers, high-earners, and analyse how each allots their time on their cell phones. More often than not, it’s the latter that have a better understanding of TCPA compliance.

INNOVATIONS

Modern innovations are helping somewhat with the effort to maintain TCPA compliance in telemarketing, primarily through encouraging express written consent during phone calls through cell phones.

Manual phone calls are a sure-fire way to avoid violations in a call center setting. Simply place your called party into a system by having them manually approve phone numbers that are presented by the automated system.

We also recommend training your call approval teams to screen for compliance criteria such as time zones, prior express written consent versus verbal consent, and geographical considerations.

Finally, implement a system that uploads caller data to check for DNC requests that are pending and have not yet been approved. These customers have not granted express consent, and therefore should be uncontactable.

Autodialer Telephone Dialing System

Autodialer calls and pre-recorded messages – whether human or automated – which are placed through an Automatic Telephone Dialing System (ATDS) must have prior express written consent before contacting customers.

ADTS includes equipment that has the capacity to both store and dial telephone numbers through a random or sequential number generator.

Do not use ATDS calls for cell or mobile phones. Instead, opt for a manual dialing system that requires human intervention to place every individual call.

If you currently have an autodialed campaign in use, it’s not necessary to render your ATDS obsolete – especially if you’ve invested time and money into it. Instead, simply obtain written consent.

If you use a cloud-based call management system, you can also initiate an automated collections phone scrub, which contrasts numbers on the DNC list with ported numbers to ensure they never appear on your outbound call list. Any that could cause a violation are deleted from your records before a call can be made, which you have not gained express consent.

Where do I get started?

Besides safeguarding your company from potential litigation, TCPA compliance just makes good business sense. It improves your reputation and enhances the customer journey.

For example, in the hypercompetitive and ever-growing solar energy field, many companies rely on targeted telemarketing to generate leads for both residential and commercial purposes, both of which are strictly regulated. Even if it's for informational purposes or validation purposes, prerecorded messages can result in TCPA litigation.

As a sector that is reliant on its green practices, a PR backlash is hugely unwelcome and erodes the public’s trust in an industry predicated on its strong ethics.

Due to solar energy’s proliferation in the past decade or so, it has become a target for potential claims under the TCPA compliance guidelines, and with no maximum cap on recovery, compensation can quickly catapult into the millions.

How can we help?

At Attribution, we’re bridging the gap between marketing and sales. From lead attribution through A I distribution to targeted sales representatives, we offer an end-to-end tracking and compliance solution that avoids any such litigation in the federal courts.

When combined with our thorough TCPA compliance knowledge, we offer companies and individuals peace of mind that they’re operating in adherence with the law, while maximising lucrative opportunities.

With comprehensive oversight of multiple streamlined, automated and flexible platforms, we give a broad yet detailed overview of your operations. Better still, it allows you to fine-tune your Return on Ad Spend (ROAS).

The easy interface uses real-time data to highlight your key performers and instil productivity by replicating their success. Let your team see the figures, and why it works.

The results? You’ll maintain TCPA compliance during telemarketing calls, while avoiding downtime by minimising the excessive churn as a result of bad leads. In essence, you’ll land the real deal.

We also offer a plug-and-play marketplace within your chosen sector to keep you up-to-date with industry regulations and marketing tools. We collate all your data into one, easy-to-use platform so you can eliminate human error and track the customer call journey from start to finish - helping your call center reach out with phone calls, voice messages or SMS messages to an individual cell phone without using automatic dialing.

What next?

It’s important to remember that these laws aren’t designed to stifle innovation, but to protect consumer data from unsolicited communications, along with strengthening their existing business relationship with you. To do so, all telemarketing calls should strive to operate with ethics, clarity and transparency, and only when the called party has opted in.

Gaining express written consent to opt in text messages, promotional texts, and telemarketing calls is the safest way to comply with the Telephone Consumer Protection Act.

Staying TCPA compliant can be complex. This how-to guide is designed to be a preliminary starting point, but it is by no means exhaustive. For more information, look through our TCPA compliance checklist of the dos and don’ts, and be sure to seek legal advice before drafting an internal policy.

Whether you’re a telemarketer, business owner, or simply want a better understanding of TCPA regulations, here are four simple practices you can adopt to maintain full TCPA compliance.

Since the telephone’s inception over a century and a half ago, it has played a central part in many business’s day-to-day operations. From the advent of switchboards and the proliferation of robocalls in the 80s, to today's mobile device - equipped with authentication technology and the ability to send voice messages and prerecorded messages - it has kept companies in direct communication with their customer base.

But, as with any innovation in the telecommunications industry, it is not without its own set of rules and regulations - and without prior written consent, TCPA compliance cannot be guaranteed.

What is TCPA?

Formed in 1991 to address an inundation of aggressive, coercive and unsolicited calls from telemarketers, the Telephone Consumer Protection Act (TCPA) covers all forms of outbound telephone contact, including to cell phones.

Under the Act, all text messages, phone calls and faxes conducted with a commercial purpose, such as within a call center, are restricted from certain invasive or abusive activities.

What happens if a violation occurs?

Gaining insight into the statute and its regulations is the first step to verify compliance and avoid damaging repercussions, which could include class-action lawsuits brought by consumers and government bodies seeking remuneration.

Does that include text messages?

Concerns over compliance have only been exacerbated by the increase of SMS text messages and SMS marketing which, while highly effective communication tools, has only added to the burden for businesses – particularly as texting is subject to the same stringent laws as telemarketing.

Do Not Call List

Many of the stipulations are common sense principles all companies will already follow – for example, no calls to anyone listed in the National Do Not Call Registry; no use of autodialers, recordings or simulated voices to make calls to mobile phones or other recipients where the receiver pays for the call; and, of course, no use of autodialers to contact emergency services or a hospital telephone number.

Similarly, certain health related messages or relevant information sent to the phone number for emergency purposes are exempt from such litigation.

Some, however, are less obvious, though they are similarly sanctioned by the Telephone Consumer Protection Act.

In recent years, complaints filed with the Consumer Financial Protection Bureau (CFPB) have steadily risen – so not only will the following tips ensure you remain fully compliant, they will also improve the call center experience and proactively mitigate any your liabilities.

Why should you comply?

No company wants to be beset by litigation or sanctions. It can limit, and even void, your prospective leads. Ultimately, it’s in your best interests to set out a clear and accessible TCPA plan as soon as possible.

Failure to comply can land you in hot water with the Federal Trade Commission (FTC). Repeat offences have seen even more cumbersome laws be introduced into the legislature – further limiting telemarketing opportunities across all sectors and in turn, hindering a powerful tool for connection.

Staying up-to-date with the latest regulations doesn’t just get the FTC off your back. It embeds consistency and productivity within your business model. Consequently, you’ll avoid time-wasting activities by pinpointing responsive leads that have a real and organic potential for conversion, along with highlighting where you should be channelling your marketing efforts.

It’s important to note that even companies that outsource to third-party vendors may be liable if regulations are violated. A number of recent class-action lawsuits resulting in upwards of tens of millions being paid out by the defendants, simply for failing to obtain prior express written consent.

Few businesses want to endure a lengthy and costly legal process for something that can be easily prevented. The upside? In the four steps outlined below, your company will avoid penalties of any kind. Here’s how:

CONSENT

The first concern for anyone considering TCPA is consent, consent, consent. Obtaining written consent from your customers is one of the easiest and most reliable ways to ensure TCPA compliance and build trust within your customer base.

Consent is assumed in the following cases:

a) When the called party gives their number to the caller

b) When the called party provided their contact number to a creditor

Consent is usually given in the form of prior express written consent, which should be obtained prior to the call. This is a necessity when making a commercial call to a wireless number – business or customer – using an automated dialing system or an artificial or prerecorded voice. Without this, you run the risk of violating a number of TCPA regulations.

This law specifies that permission must be evidenced by a signed, written agreement which states that the consumer agrees to be contacted by this particular seller, and includes the telephone number to which calls may be placed.

A straightforward method of capturing written consent is through legal agreements and purchase receipts. Prior express consent is also necessary for text messages.

You may also want to consider telephone keypresses given through an automated phone system. While this may sound like it runs counter to the TCPA’s banning of ATDS, you can still request to send telemarketing messages to callers in your company’s own automated answering system.

An even easier solution is to obtain consent through voice recording. However, the most safe and secure route is to opt for irrefutable consent in writing.

Additionally, be sure you have a clear and readily accessible way for your customers to revoke their consent at any time of their choosing. Customers have the right to revoke consent in any reasonable method they deem necessary. It’s also advisable to document any said consent revocation, as a paper trail will minimise your liability.

When it comes to your opt-in and opt out policy, ask yourself: Is there an easy method of unsubscribing? Do we have any written procedures showing how you clear your contact database? It is also beneficial to date and time stamp anyone who has opted out of receiving communication from you.

Please be aware, skip-trace collection of a contact number or collecting a debtors number from a third party is not considered express consent, written or otherwise.

Remember, the burden to demonstrate prior express consent rests always with the caller.

RECORD-KEEPING AND TRACKING

Tracking leads to accountability at every level. Monitoring staff does not just improve staff performance, it allows you to narrow down the who, what and why of any infractions that may occur.

Attribute’s first phase is to capture a 360° view of our clients company and track lead attribution – an invaluable tool in maintaining strict TCPA compliance.

Particularly as it pertains to your text marketing campaign, our messaging attribution gathers all-encompassing real-time data and allows end-users to see the opt-out rates for particular messages.

By keeping a record of all interactions, you will have comprehensive analytics to reference should an issue arise.

Message frequency to certain phone numbers also has a significant impact, especially if conducted without written permission, and especially if they are included on the do not call list.

The Federal Communications Commission (FCC) has outlined some metrics which, under TCPA compliance regulations, can be considered invasive and may even result in call or texting blocking:

a) Large bursts of calls or text messages in a short timeframe

b) Low average call duration

c) Low call completion ratios

d) Large volume of complaints

e) Sequential dialing patterns during a voice message

f) Common Caller ID Name (CNAM) values across voice service providers

While it’s crucial to take note of which actions lead to violations, it would also be prudent to make sure your copy of the National Do Not Call Registry is up-to-date (a monthly check is recommended), and disseminate your own internal registry. Honor the stipulations of these registries for a minimum of five years, after which time you can review and possibly renew the lead.

If you have an established business relationship, contacting your customer on their cell phone is TCPA compliant. If not, and particularly if they have chosen the opt out option, they may be considered marketing purposes, and therefore unsolicited advertisements, which are not compliant with TCPA rules.

TRAINING AND STRATEGY

Solidifying your TCPA compliance policy needs to start with your most valuable assets – your personnel. Train your marketing and sales teams, keep them abreast of the latest regulations and implement extensive and detailed policies to be used by all.

But learning regulatory best practice is only half of the battle. Before you draft a training manual, here are some examples of TCPA violations that are prohibited:

a) Calls made before 8am or after 9pm

b) Calls made to phone numbers who are listed on the Do Not Call Registry

c) Calls made to parties who have chosen to opt out of communications by any other means, such as unsubscribing to a newsletter

d) Calls made on behalf of persons or organizations the caller refuses to name, identify or provide contact information for

Each of the above are considered telemarketing calls. Please be aware, these rules apply to telemarketing calls - different ones may apply to text messages on cell phones.

Implementing a clear and robust TCPA compliance procedure will help you and your teams avoid the common pitfalls that many businesses run up against.

Some businesses have sought to circumvent restrictive laws by using the Trojan Horse of political or charity messaging as a cover for more subtle forms of telesales and telemarketing. However, this is still subject to TCPA.

It’s also recommended that you regularly review any pre-recorded scripts and amend your calls-to-action, terms and conditions, and your opt-in and opt-out policy where necessary.

This may not be required by the TCPA to ensur ecmopliance, but it certainly sets template for a higher standard of telemarketing. Plus, after successive backlashes from consumers irritated by the lack of clarity in their communications, it is more vital than ever to be diligent, direct and transparent. Freshening up your scripts to comply more closely with TCPA language highly useful.

Familiarize your team with their legal obligations from the outset (such as in their induction training) and throughout. These training sessions should be inclusive of the prohibitions against unfair and abusive practices, and should clearly identify and delineate their responsibilities under the Telephone Consumer Protection Act.

You can also add a mandatory disclosure cause to your company call center policy, which says that the caller must disclose their name, the company they work for, and the contact details the called party can contact them through.

With a lead attribution software company like Attribute at your disposal, you’ll have 360-degree oversight of your teams with built-in functionality that allows you to integrate your own plug-and-play marketplaces.

You can browse under-performers, high-earners, and analyse how each allots their time on their cell phones. More often than not, it’s the latter that have a better understanding of TCPA compliance.

INNOVATIONS

Modern innovations are helping somewhat with the effort to maintain TCPA compliance in telemarketing, primarily through encouraging express written consent during phone calls through cell phones.

Manual phone calls are a sure-fire way to avoid violations in a call center setting. Simply place your called party into a system by having them manually approve phone numbers that are presented by the automated system.

We also recommend training your call approval teams to screen for compliance criteria such as time zones, prior express written consent versus verbal consent, and geographical considerations.

Finally, implement a system that uploads caller data to check for DNC requests that are pending and have not yet been approved. These customers have not granted express consent, and therefore should be uncontactable.

Autodialer Telephone Dialing System

Autodialer calls and pre-recorded messages – whether human or automated – which are placed through an Automatic Telephone Dialing System (ATDS) must have prior express written consent before contacting customers.

ADTS includes equipment that has the capacity to both store and dial telephone numbers through a random or sequential number generator.

Do not use ATDS calls for cell or mobile phones. Instead, opt for a manual dialing system that requires human intervention to place every individual call.

If you currently have an autodialed campaign in use, it’s not necessary to render your ATDS obsolete – especially if you’ve invested time and money into it. Instead, simply obtain written consent.

If you use a cloud-based call management system, you can also initiate an automated collections phone scrub, which contrasts numbers on the DNC list with ported numbers to ensure they never appear on your outbound call list. Any that could cause a violation are deleted from your records before a call can be made, which you have not gained express consent.

Where do I get started?

Besides safeguarding your company from potential litigation, TCPA compliance just makes good business sense. It improves your reputation and enhances the customer journey.

For example, in the hypercompetitive and ever-growing solar energy field, many companies rely on targeted telemarketing to generate leads for both residential and commercial purposes, both of which are strictly regulated. Even if it's for informational purposes or validation purposes, prerecorded messages can result in TCPA litigation.

As a sector that is reliant on its green practices, a PR backlash is hugely unwelcome and erodes the public’s trust in an industry predicated on its strong ethics.

Due to solar energy’s proliferation in the past decade or so, it has become a target for potential claims under the TCPA compliance guidelines, and with no maximum cap on recovery, compensation can quickly catapult into the millions.

How can we help?

At Attribution, we’re bridging the gap between marketing and sales. From lead attribution through A I distribution to targeted sales representatives, we offer an end-to-end tracking and compliance solution that avoids any such litigation in the federal courts.

When combined with our thorough TCPA compliance knowledge, we offer companies and individuals peace of mind that they’re operating in adherence with the law, while maximising lucrative opportunities.

With comprehensive oversight of multiple streamlined, automated and flexible platforms, we give a broad yet detailed overview of your operations. Better still, it allows you to fine-tune your Return on Ad Spend (ROAS).

The easy interface uses real-time data to highlight your key performers and instil productivity by replicating their success. Let your team see the figures, and why it works.

The results? You’ll maintain TCPA compliance during telemarketing calls, while avoiding downtime by minimising the excessive churn as a result of bad leads. In essence, you’ll land the real deal.

We also offer a plug-and-play marketplace within your chosen sector to keep you up-to-date with industry regulations and marketing tools. We collate all your data into one, easy-to-use platform so you can eliminate human error and track the customer call journey from start to finish - helping your call center reach out with phone calls, voice messages or SMS messages to an individual cell phone without using automatic dialing.

What next?

It’s important to remember that these laws aren’t designed to stifle innovation, but to protect consumer data from unsolicited communications, along with strengthening their existing business relationship with you. To do so, all telemarketing calls should strive to operate with ethics, clarity and transparency, and only when the called party has opted in.

Gaining express written consent to opt in text messages, promotional texts, and telemarketing calls is the safest way to comply with the Telephone Consumer Protection Act.

Staying TCPA compliant can be complex. This how-to guide is designed to be a preliminary starting point, but it is by no means exhaustive. For more information, look through our TCPA compliance checklist of the dos and don’ts, and be sure to seek legal advice before drafting an internal policy.

By Erin Doyle for Attribute