KINTAB
Print ad for an eco-friendly alternative to toothpaste tubes.
Bourbon 30
Established whiskey brand in the US.
Brief: Evocative, distinguished, family-oriented.
The Bourbon 30 tale begins long ago, on 600 lush acres of farmland down in Western Kentucky, when the mischief-making Mattingly brothers dipped into their father’s cooler stash, and discovered something more than booze – they discovered their life’s calling. Humble origins, to be sure, but since then, this small but mighty family venture has been bottling pure joy. Liquid gold to be shared among loved ones… and now you.
TRADIES
A radio campaign for the 'Aussiest brand ever', creators of premium products for hardworking tradies.
TOV: Cheeky, irreverent, colloquial.
1
Howzit going? Tradie here - the minds behind Aussie’s finest workwear, boots, babywear, tools, and our piece de resistance, the humble undies. Listen, let’s not mince our words. It doesn’t take much to get the meat and two veg feeling cramped. Especially with the steaming-hot sun beating down. That’s why we’re here for the hard yakkas who want a little more wiggle room down below... underwear that’s breathable... functional... and it just so happens they’re a beauty. So, let the plums... [VO: Sharp intake of breath] breathe.
2
Tradie’s Original No-Chafe Undies are the last line of defense against chub rub - the insanely comfortably hip huggers made entirely from bamboo. Super-soft and featuring our signature anti-rise design, they make sure the ol’ under-chunders stay put. Head to tradie.com to give ‘em a try; your nether regions’ll thank you.
Langlinais Baking Company
A beloved New Orleans bakery.
TOV: Warming, tempting, welcoming.
The Big Easy's gifted the world countless cultural exports. But at Langlinais Baking Company, we know our city’s crowning achievement is its most modest – New Orleans-style French bread. Building on the region’s rich culinary lineage, we took the great Roast Beef Po’ Boy and have been perfecting its light, crispy crust and soft, airy interior since 1971. But we can’t bake all the bread… so we just bake the best.